San José City College

Academics

Marketing Ideas

  1. Create a flyer that includes:
    • Title of community (a unifying theme)
    • Logistics: names of courses, instructors, section numbers, days, times, rooms
    • Reasons for signing up for your LC:
      • Quotes from past students?
      • Quotes from instructors?
      • Success data?
      • Remember...the more you write, the less they read: "Brevity is Best."
      • A graphic? ( Repro is a great resource)
  2. Distribute flyers to:
    • Counseling (especially for student orientation sessions!)
    • EOPS
    • Admissions & Records Office
    • Financial Aid office
    • GE lobby counter
    • The Writing Center
    • other faculty
    • students in feeder classes that you personally visit
    • Outreach
    • Local community centers, senior centers, & libraries
  3. Insert an Ad into the Schedule of Classes, school newspaper, & Open Line (Joel Lugo)

If you have other marketing ideas, please share them with us!

San Jose City College